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Ever feel like you’re doing everything – and still not getting where you want to go?
Yeah. Me too.
I used to think the answer was to do more. Work harder. Add another project. Say yes to every opportunity.
Because that’s how you succeed, right?
But at some point, I realized:
I wasn’t building a business. I was building a treadmill.
I come from a family of high-achievers.
My dad has a PhD. My aunt was a top-tier lawyer.
From a young age, I picked up the message loud and clear:
If you want to be valued, you’d better be successful.
So I chased the next thing.
Then the next.
Degrees. Milestones. Launches. Recognition.
I wore busyness like armor.
Every win gave me a high.
Every new project made me feel important.
But slowly, I noticed something.
Doing nothing made me anxious.
If I wasn’t producing, I felt like I was wasting time.
Like I was falling behind.
So I kept going. Until I burned out, again.
Only this time, rest didn’t fix it.
Here’s what finally clicked for me:
I don’t need more surface level tasks, I need depth and focus.
The real shift is learning to focus on what actually matters and letting the rest go.
Here’s the tried and the 5-step process:
1. Dump Everything Out
Grab a piece of paper or open a doc.
Write down everything on your plate.
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The side project you’re half-invested in
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That new business idea that’s going nowhere
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The low paying extra client work you took on
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The 10 podcasts you have on your to do list
Get it all out. If it takes time or energy, it counts.
2. Ask: What’s It Costing You?
Time is the obvious one.
But also ask:
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Does this drain or energize me?
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Is it pulling me away from what I really want to build?
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Am I doing it out of excitement, or fear of missing out?
Spoiler: most of my list was costing more than it was giving.
3. What’s Actually Worth It?
Now look at what’s paying off – not just financially.
Ask yourself:
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Is this helping me grow in the direction I want?
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Does it align with what I actually care about?
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Would I choose to do this again if I wasn’t already committed?
If the answer is no… you know what to do.
4. Cut Ruthlessly
This is where it gets real.
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Cancel the stuff that doesn’t matter
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Wrap up the loose ends
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Hit pause on anything that can wait
Doing less doesn’t mean lowering the bar.
It means raising your standards for what gets your energy.
5. Plan Like a Human, Not a Robot
I used to set goals like I had unlimited time and zero emotions.
Now I plan for reality:
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How many focused hours do I actually have this week?
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What’s my energy like right now?
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What season of life am I in?
I don’t need to be superhuman. I just need to be realistic.
When I finally cut the clutter, something wild happened:
I didn’t become less productive.
I became more focused.
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I finished what I started
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I stopped second-guessing everything
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I finally had space to think again
Doing less helped me create more momentum than years of overachieving ever did.
Start by asking:
What are the 3 goals I can focus on this year?
Because it’s not about doing everything.
It’s about doing what matters, and letting that be enough.
Till next time,
Noemi
P.S. Starting a new business? Check out my community, where we build businesses the smart way. Join a community of like minded founders.